About Us

Our History

In 1916, James Crisp set its entrepreneurial roots in Dunedin, New Zealand's South Island, initiating business with a childcare dairy product agency. The company swiftly expanded its portfolio by securing an agency for salt from Geo Hamlett & Sons in Cheshire, England, and establishing a fruitful collaboration with Rosenberg Bros in San Francisco for US dried fruits. The subsequent decades witnessed James Crisp Limited thriving amid New Zealand's economic expansion, experiencing consistent year-on-year growth.

However, the company faced a formidable challenge in 1935 when the New Zealand government enforced import controls, ushering in a 'lean' period that persisted until 1949. Despite the hurdles, James Crisp emerged resilient. Succession years followed. In 1987 and 1992, Richard and Henry Hall, sons of John Hall, joined the company, bringing fresh perspectives. As joint directors and shareholders, their inclusive, strategic, and inspirational approach has propelled James Crisp to new heights, marking over 100 years of enduring success. Not bad. Not bad at all.

The company today

A century later, James Crisp stands as one of New Zealand's premier brand management and importing firms. At present, overseeing 5 New Zealand brands, 20 international brands, and maintaining a workforce of 121, James Crisp is poised for continued growth. Despite this expansion, the core values that define our essence remain unwavering.

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Mission, Vision & Values

Mission: To provide a stable and nurturing environment for all employees and families.

Vision: To be reliable, responsible and ethical professionals in the FMCG industry whilst promoting the business of our suppliers and customers alike.

Values: The company embraces growth, contributing positively to New Zealand FMCG industry, New Zealand economy and our communities.

In The Community

We are proud to be associated with these foundations in our community:
Auckland Medical Research Foundation
Auckland City Mission
New Zealand Food Network
Auckland Rescue Helicopter
Hillary Outdoors
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