Hero Brand

Brand Representation

Here to help grow your brands

Our dynamic and experienced team can provide complete sales services, including the following:

Sales Expertise

The James Crisp sales team of Business Managers, Key Account Managers & Executives are performers of the highest level with a deep knowledge of effective brand sales strategies that cater to all the individual market stakeholders and their specific needs.

The Key Account team is supported by our dynamic Field sales team who are widely considered by the supermarket industry to be the best in business.

The strongest relationships that James Crisp people have developed over time with key decision makers, give us and our brand partners a real advantage.

Sales offices in Auckland (Head office) and Christchurch (South Island) means on the spot localised coverage to support our customers’ schedule and requirements. A high level of field representation is achieved nationally with calls implemented on a twice weekly, weekly, or fortnightly basis dependent on store turnover.

Our national network of trained and enthusiastic merchandisers works tirelessly to ensure our brand partners’ shelf presence is maximised and that all opportunities for further exposure are pushed.

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new Zealand Food Distribution

New Zealand has two major distribution channels, Supermarket Groups and Food Service Distributors. The supermarket channel comprises Foodstuffs New Zealand (Pak’n Save and New World) and Woolworths NZ. Food service distributors includes Gilmours, Trents, Bidfood and other regional distributors.

As you might imagine each of these organisations has their own expectations and way of doing business. The team at James Crisp fully understands the specific needs and wants of each of its distributors and delivers to requirement.

Our Trusted Brand Partners

We take pride in our partnering with renowned international brands, including:
Ocean Spray
Best Foods
PG Tips
Almond Breeze
We also proudly support many local brands including:
Fix & Fogg
Tom + Luke
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Logistics & Technology

James Crisp has award-winning professionalism and performance in the importation and logistics arena. Our extensive industry expertise is complemented by state-of-the-art technology. Every shipment to James Crisp is monitored throughout its journey and is also covered by comprehensive insurance. We can handle entry requirements, logistics, warehousing, budgeting, planning, financial, forecasting and reporting.

We can also tailor-make our logistical and reporting platforms to suit your requirements. Our technology platform means you will get what you need when you need it. It’s that simple. With James Crisp what you want comes first.

Warehousing & Transport

The company operates two large, modern warehouse facilities in Auckland and Christchurch for distribution to North Island and South Island customers respectively. These distribution hubs provide a competitive and effective inventory management solution.

At James Crisp effective procurement through to distribution is viewed as a critical success factor for us and for our principles, that’s why we make it seamless.

Talk to us
about representing your brands
With over a century of experience, it’s our passion drives us. You can trust that we know the business inside out. We're dedicated to delivering exceptional results that truly delight our brand partners.